West Wake News

The North Carolina Courage, a team in the National Women’s Soccer League, has announced a strategic partnership with Inmar Intelligence. This multi-year collaboration aims to enhance marketing and fan engagement through advanced data analytics. The partnership will integrate digital media, influencer activations, out-of-home advertising, and loyalty programs with the club's ticketing platform to create a seamless experience for fans.

Courage Chief Operating Officer Ralph Vuono stated, "Innovation is at the heart of our club’s core beliefs, and this partnership represents a significant shift in how professional sports teams engage with their fanbase." He added that the collaboration sets a new benchmark for data-driven sports marketing.

Inmar will also serve as the Courage's official back-of-kit sponsor for two seasons. This sponsorship is considered one of the most valuable in league history. Additionally, Inmar plans to expand its approach across the professional sports industry by using data to drive engagement and revenue growth.

Rob Weisberg, President of MarTech Solutions at Inmar Intelligence, expressed excitement about applying their expertise in loyalty and media solutions to foster a more connected fan base for NC Courage. Furthermore, Inmar will be the title sponsor of Camp Courage, an initiative aimed at enhancing soccer accessibility for young girls in underserved communities.

The Courage's 2025 season begins on March 15 against Racing Louisville FC. Their home debut is scheduled for March 22 against Seattle Reign FC.