Winston-Salem/Forsyth Arts Council issued the following announcement on September 7.
Marketing and Communications Manager
Updated: September 7, 2021
POSITION DESCRIPTION
The Marketing and Communications Manager oversees administrative functions associated with Arts Council of Winston-Salem & Forsyth County’s marketing efforts while providing a high level of relations with partners and internal staff. This is an in-office, full-time position with occasional nights and weekends. The Marketing and Communications Manager will report to the Chief Advancement Officer. This position is responsible for marketing and communications activities focused on building Arts Council’s brand internally and externally.
The Marketing and Communications Manager works to grow engagement amongst community members who support and interact with Arts Council and its programs. A key focus will be working to advance Arts Council’s mission, visibility, relevance, impact, and financial resources through sound strategy. It is important that the applicant be engaged within the greater Winston-Salem and Forsyth County arts community.
ABOUT ARTS COUNCIL OF WINSTON-SALEM & FORSYTH COUNTY
Arts Council of Winston-Salem & Forsyth County is the chief advocate of the arts and cultural sector in Winston-Salem and Forsyth County. With a $3 million annual operating budget, Arts Council’s goal is to serve as a leader in lifting up, creating awareness and providing support to grow and sustain the arts and cultural offerings throughout our region, ultimately bringing our community together and making it a great place to live, work and play.
DESCRIPTION OF RESPONSIBILITIES
The Marketing and Communications Manager will partner with the Chief Advancement Officer to advance the brand of Arts Council through the following ways:
Manage corporate marketing and communications: o Assist with corporate branding refresh (web, print, digital)
E-blast development and implementation
Manage time-sensitive advertising relationships with publications such as the Winston-Salem Journal, The Chronicle, etc.
Manage day-to-date with PR partner including but not limited to writing/editing press releases to be distributed by PR partner
Oversee and promote cityofthearts.com
Lead social media planning, content development and activation
Assist with special events as needed
Assist with writing donor appeals as needed
Manage updates for Arts Council OOH including marquee, building signage and posters
Proofread documents prior to final distribution
Develop initiatives to establish, enhance and sustain constructive relationships with young and diverse constituents, and otherwise to cultivate young and diverse prospective supporters (Art Nouveau)
Attend Arts Council events and community events frequently. This is an expectation of the entire team.
Proactively assist with Arts Council’s pursuit and facilitation of a community-wide initiative to increase awareness and financial support for the arts from the public sector, as being both good government and good business.
Other duties as assigned and appropriate.
EDUCATION, EXPERIENCE AND KEY SKILLS
The Marketing and Communications Manager must be an individual of impeccable integrity and trustworthiness who possess the following skills or attributes:
Bachelor’s degree with a minimum of 3 years of experience in marketing, communications, sales or an equivalent combination of education, training and experience that provides the required knowledge, skills and abilities.
Strong interest in the arts and cultural sector, and the ability to demonstrate that interest with a reasonable level of confidence and knowledge to donors and funders.
Team player who works well with others.
Exceptional written and verbal communications skills, and the ability to engage effectively with people of varying backgrounds and educational and experiential profiles.
Exceptional organizational skills and the ability to self-start, to handle and supervise multiple and varied projects, and to coordinate with others to ensure that deadlines are met, and project results are promptly conveyed.
Strong competencies in (a) Microsoft Office products, including Outlook, Word, Excel and PowerPoint, (b) market research and analysis, and (c) Canva or Adobe Creative Suite.
Strong interpersonal skills and the ability to work collaboratively and collegially with others across lines of responsibilities.
Intellectual curiosity and objectivity, and the capacity for self-reflection, critical self-evaluation and proactive self-improvement.
Must be able to work a flexible schedule that regularly includes evenings and weekends to attend community and partner programs and presentations, and other events as required. This includes activities sponsored by Arts Council, as well as representing Arts Council at community events as needed.
Political astuteness, professionalism and grace under pressure.
COMPENSATION AND BENEFITS
The salary for the Marketing and Communications Manager is $40,000-$45,000. Company-wide employee benefits offered include medical, dental and vision insurance, 403B company match after one (1) year of employment, and four (4) weeks of paid vacation with additional sick leave and holidays.
Arts Council of Winston-Salem and Forsyth County is committed to building a staff that reflects the community served by our mission and strategic priorities. We invite applications from diverse candidates and will not discriminate on the basis of race, color, sex, religion, national origin, sexual orientation, gender identity, age, genetic information and veteran or disability status.
SUBMISSION AND DEADLINE
Interested persons should submit a cover letter and resume to Katie Hall, Chief Advancement Officer at khall@intothearts.org by Wednesday, September 22, 2021. Submissions are likely to be considered as they are received, and a decision might be made before that date. Materials submitted after that date might not be considered.
Original source can be found here.
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