Recently, traffic jams occurred on Avent Ferry Road due to an error by a North Carolina Department of Transportation (NCDOT) contractor. The mistake, which involved the improper timing of traffic signals during the replacement of outdated equipment at intersections, drew attention to Holly Springs as a candidate for upgraded signal technology.
“The traffic signals in Holly Springs, that are owned and operated by the state, are using dial-up technology that is complaint-driven,” stated Kendra Parrish, Holly Springs Executive Director of Utilities & Infrastructure. She explained that NCDOT is not immediately aware of traffic backups until the Town or residents report them, highlighting inefficiencies in the current system.
Holly Springs has recognized the need for advanced technology and the growing number of drivers on its roads. The Town Council has been investing in an Intelligent Transportation System for several years. The recent contractor upgrade is part of this effort to modernize traffic management.
“A number of years ago, the Town received funds from the N.C. General Assembly to run fiber to tie our signals together,” said Jeff Wilson, Holly Springs Chief Information Officer. He noted that vehicle detection cameras have been installed, and the latest project aims to automate traffic signal alerts.
As part of the ongoing NCDOT pilot project, Holly Springs may experience more congestion during the installation phase expected to last several months. Benefits should be visible by late summer. Most main roads in Holly Springs are maintained by NCDOT, and around 60% of traffic on N.C. 55 comes from non-residents passing through. The Town aims to use the Intelligent Transportation System to address traffic challenges.
“We know it is too expensive to widen state roads all over town, so we need to think outside the box,” Parrish remarked, highlighting that the NCDOT project costs $2 million, with Holly Springs contributing $275,000. She acknowledged the potential frustration during improvements, but emphasized that advanced technology is key to alleviating congestion long-term.
