New York, June 2, 2025 — Cotton Incorporated and LoveShackFancy have announced the next phase of their collaboration with the unveiling of The America’s Sweetheart Cotton Collection. This collection features the Dallas Cowboys Cheerleaders, including Reece Weaver, Kylie Dickson, Camille Sturvidant, and Kelly Villares.
Cotton fabric has been integral to LoveShackFancy’s designs, known for their effortless wearability and romantic style. The Dallas Cowboys Cheerleaders embody “America’s sweethearts,” aligning with the capsule’s theme of boldness and empowerment. The campaign was shot at The Star in Frisco, Texas.
The collection includes 28 pieces for women and girls, featuring red-white-and-blue outfits crafted from breathable cotton fabric. Designs include sun dresses with prints like picnic plaids and embroidered cherries on various garments. Accessories such as the Henderson Bag and Octavia Pouch complement the clothing line.
A public event will be held at LoveShackFancy’s Dallas boutique on June 21st to celebrate the collection launch. Attendees can meet two cheerleaders and mascot Rowdy while shopping the capsule collection.
Kim Kitchings from Cotton Incorporated stated: “Our renewed collaboration with LoveShackFancy…strategically highlights cotton’s role in driving cultural relevance…Having the Dallas Cowboys Cheerleaders showcase these beautiful cotton pieces reinforces the fibers’ continued relevance as the fabric of our lives – then, now and always.”
The collection will be available from June 10th at loveshackfancy.com and in boutiques.
LoveShackFancy is a global brand founded by Rebecca Hessel Cohen in 2013. It combines vintage inspiration with modern femininity across its fashion lines. With multiple collaborations under its belt, it continues to expand its presence worldwide.
Cotton Incorporated serves U.S. cotton growers by promoting demand for cotton through research projects aimed at agricultural innovation and market analysis.
