Plastic pollution remains a pressing environmental challenge, with the apparel industry contributing significantly to this issue. The problem is exacerbated by microplastic particles that contaminate ecosystems and potentially harm human health. Cotton Incorporated has launched a new information hub aimed at addressing misinformation and providing guidance on sustainable practices within the apparel sector.
The newly launched resource hub by Cotton Incorporated is designed to provide stakeholders in the apparel industry with reliable, science-backed information. It focuses on the role of textiles in plastic pollution and promotes solutions based on natural fibers like cotton. According to Jesse Daystar, Ph.D., vice president and chief sustainability officer at Cotton Incorporated, “Cotton provides a scalable and scientifically proven solution to the synthetic microfiber issue.” He emphasizes the need for immediate action using available solutions such as cotton to tackle plastic pollution.
Synthetic fibers like polyester, nylon, and acrylic are prevalent in the global textile market, making up about 62% of all produced fibers. These materials contribute to microplastic pollution during washing and wearing processes. This accumulation poses risks not only to marine life but also to human health.
Cotton Incorporated’s hub offers various resources including peer-reviewed studies on fiber biodegradability, practical guidance for reducing plastic pollution through fiber choices, insights into cotton’s environmental impact, and highlights of industry leadership in sustainable practices.
The resource hub caters to journalists seeking scientific evidence on microfiber impacts, brands and retailers aiming to align with environmentally responsible materials, and consumers interested in sustainable purchasing decisions.
Cotton Incorporated encourages exploration of their resource hub as part of its mission to reduce reliance on synthetic materials by prioritizing natural fibers like cotton. More information can be found at their website: https://cottontoday.cottoninc.com/our-sustainability-story/microfibers/cotton-natural-fiber-microplastic-free.
Cotton Incorporated is dedicated to increasing demand for upland cotton through research and promotion efforts funded by U.S. cotton growers and importers. Their extensive research activities support advancements in sustainability across the textile industry.



